About 18 months after its entry in India, a Spotify listener spent an average of 97 minutes on the app, almost ten times more than any other streaming music brand.
The growth of a credible, objective news media business in India requires political will and a belief in free speech.
Airtel Zero launched with the promise of free access to apps.
Can you imagine a show made in India beating both The Voice and The X-Factor on ratings? Vanita Kohli-Khandekar profiles Greymatter, the Indian content firm that made it possible.
If everybody is 'working' from home, then how has TV consumption gone up? Who is making all that gourmet food being posted on social media?
Since its entry in 2016, Netflix has announced over 60 titles to be sourced from India.
Advertising couched as editorial is working best on digital media across the world.
'I was born a lower middle-class person, am one today and will die as one,' Billboard's International Power Player Devraj Sanyal tells Vanita Kohli-Khandekar.
How has the note ban affected newspapers and the rest of the media?
Till the lockdown was imposed in March, more than 200 Zee staffers had spent over 2,500 hours across 28 regions in Punjab, Bihar, Madhya Pradesh, Karnataka, Tamil Nadu, Andhra Pradesh and West Bengal to understand the audiences. The effort paid off, again and again.
Vanita Kohli-Khandekar on why Indian media and entertainment quality will remain a national gripe and why we, the viewers, are not blame free.
On this technological revolution, we are 7-10 years behind the US. So, the threat to newspapers doesn't exist now, says Trai Chairman Rahul Khullar.
For years it has been evident that fibre and DTH would give tough competition to cable in India where regulatory overload has mutilated an already warped industry structure. OTT added fuel to the fire. From Rs 27,000 crore in 2010, cable's share of subscription revenues is now estimated at Rs 13,000 crore.
Theatres are finding innovative new ways to increase footfalls, discovers Vanita Kohli-Khandekar.
The lack of bandwidth and content means it will be a long time before online streaming services take off in India.
In India, the angsting over net neutrality has been loud.
'In the lockdown, family viewing became even more important.' 'Kids saw adult content and adults saw a lot of kids content.' 'The audience is no longer just the housewife, but the whole family.'
The voyeurism and poor taste on display in the reportage of the murder case involving Mukerjea's wife reflect the mindset of the society we live in and the media we are exposed to
Dangal's success in China opens up the world's second-largest film market for India. But there are risks, warns Vanita Kohli-Khandekar.
Dangal's success in China opens up the world's second-largest film market for India. But there are risks, warns Vanita Kohli-Khandekar.
Zee5 is now the fifth largest streaming app after YouTube, Hotstar, MX Player and Voot, and there is talk of hiving off Zee5 to drive valuation, says Vanita Kohli-Khandekar.
If the idea was to make money for the government, last month's radio auctions were a huge success.
The argument that the pandemic has given a boost to streaming video is fallacious. Only three OTTs saw a rise in viewership; the others fell.
In a competitive market, pricing is the management's business. The consumer has so many choices -- single screens, multiplexes, TV, online streaming or DVDs. Nothing forces him to go to a multiplex. Nor are films an essential commodity where prices have to be regulated, says Vanita Kohli Khandekar.
From Rs 191 billion in 2019, the world's largest film producing industry now stands at Rs 72 billion thanks to the pandemic.
Doting father Vinoth Chandar made an animation character based on his little girl to amuse her. Today, it has grown into a YouTube channel with 14 million subscribers from 75 countries.
If one drops the book-versus-series chatter, is Sacred Games watchable? Very much so, promises Vanita Kohli-Khandekar.
'We need more universal films like Dangal, Sultan or Padmavat that work across single screens and multiplexes.'
In the past couple of years, Saregama has redefined itself into a 'content IP company'.
If Indian storytelling can deliver, it can make the entertainment industry an engine of economic growth and a substantial contributor to GDP, says Vanita Kohli-Khandekar.
Cartoon characters created and developed in local animation studios are enchanting Indian kids like never before, says Vanita Kohli-Khandekar.
And the reason has everything to do with box office collections, says Vanita Kohli-Khandekar.
Vanita Kohli-Khandekar reports on the ongoing battle for the top spot between publishers S Chand and Navneet.
Those who feel the irresistible need to express strong sentiment for our nation and its contents must consider being pro-Indian, whether this Indian be jawan, cobbler, Kashmiri, lesbian, Dalit, protester, pujari, businessman or child.
More people from the content side should be running the business of media if the industry has to grow, Bloomberg's Parry Ravindranathan tells Vanita Kohli-Khandekar.
First phase of online video's growth is over. Netflix, Amazon developing new content ecosystem.
With over 135 news channels, about a third owned by politicians and real estate guys, the news TV market is a nightmare, says Vanita Kohli-Khandekar.
'How did Hermoine fall for Weasley?' 20 years after Harry Potter made his debut, Vanita Kohli-Khandekar has some questions for its author
Analysts say that Republic TV has to hit the top spot in the shortest possible time if it has to make a dent in the ad market and break even, writes Vanita Kohli-Khandekar.
More Indians are watching films across screens, TV, online and other platforms than ever before. Whether it is by tackling costs, processes or revenues, the trick is to find a way of making money from all of them, says Vanita Kohli-Khandekar.
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